Salesforce Marketing Cloud Admin/ Developer

Salary: $74K-$91K DOE
Job Type: Full Time
Location: Summit, CO
Publish Date: Posted February 22, 2023
Applications have closed

Breckenridge Grand Vacations’ Marketing Department is looking for a talented Salesforce Marketing Cloud Administrator. The position will be BGV’s MarTech team’s systems administrator and integrations expert for all CRM database applications. If you are the type of person that takes ownership of their work, embraces the journey instead of the destination, and enjoys all the nuances of a customer relationship management strategy, we would like to offer you an opportunity to join our team.

SUMMARY:

The Salesforce Marketing Cloud Administrator is responsible for the overall performance, alignment, implementation, and maintenance of necessary marketing technology systems, applications, and integrations needed to enable a seamless and optimal customer communication experience. This includes the initial collection of customer data through purchase, owner upsell, and referral. This position works across a multi-channel marketing group to provide systems to support existing and new strategic initiatives, as well as evaluate, produce, and improve already-established programs and processes.

Your Compensation, Benefits & Perks:

Full-time: $74k to $91k DOE
Potential for position-specific quarterly team achievement goals
Twice yearly company-wide bonus
Paid time off, Sick leave, parental leave, and holiday pay
Medical, dental & vision benefits
Paid volunteer time
Retirement plan
Employer-paid Short Term Disability and Group Life Insurance
Sporting events/concert tickets
Tuition assistance program and more…

ESSENTIAL DUTIES AND RESPONSIBILITIES: Including but not limited to:

  • Configure, enhance and administrate Marketing Cloud products: Email Studio, Mobile Studio, Journey Builder, Interaction Studio, Marketing Intelligence, Contact Builder, and other associated systems
  • Strategizes, creates, maintains, and optimizes data extensions, audience segmentations, e-mail tracking, member/prospect/product journeys, automations, reports, and dashboards
  • Provide support to the Marketing team and cross-organizational business partners, on Salesforce, managing campaigns, journeys, automations, changes, issue resolutions, and project roadmap initiatives
  • Serve as the technical subject matter expert (SME) to evaluate, design, configure, and implement Salesforce Marketing Cloud solutions to enhance and improve email campaign delivery, experience, and results
  • Analyze and monitor email performance and KPIs, regularly communicating results and optimization ideas via reports and presentations ensuring and troubleshooting systems to resolve issue and optimize performance
  • Document processes and enhancement requests and releases as well as all related training
  • Monitor data quality and integrity, data migrations, and data integrations
  • Test and perform quality assurance processes on changes within the Marketing cloud environment
  • Be a compliance liaison with the Compliance Manager and guide staff on proper practice regarding data compliance/security
  • Enhance and maintain systems to meet Enterprise Marketing and Technology Compliance Policies

Ideal candidates will have the following:  

  • Experience with Salesforce Marketing Cloud
  • Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
  • Experience in Marketing Cloud integration offerings (FTP, API, MC Connect)
  • Diagnostic, problem-solving, and analytical skills
  • Communication, Interpersonal, and Team skills
  • Documentation, Prioritization, Portfolio, and Organizational management skills
  • Career Growth and Opportunity oriented 

EXPERIENCE AND EDUCATION REQUIREMENTS:

  • 2+ years’ Marketing Cloud experience in a digital and/or marketing technology administrator role ideally involving implementations, and integrations with Salesforce core platforms
  • Demonstrated knowledge of technology systems management, including research methodology and design
  • Marketing Cloud Certified or demonstrated knowledge of Salesforce Marketing Cloud products

Remote options may be available depending on location and experience.
 

Job Benefits

  • Employee Recognition Program
  • Health Insurance
  • Mental Health Resources
  • Pet Friendly
  • Retirement
  • Ski Pass
  • Wellness

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