Digital Content Specialist

Salary: $45,000 - $50,000
Job Type: Full Time
Location: Vail Valley, CO
Publish Date: Posted July 5, 2022
Applications have closed

Calling all mountain marketers: Turn your passion into purpose at Can Do Multiple Sclerosis!

Can Do MS is hiring a Digital Content Specialist – someone to bring their creativity and strategic thinking to drive social media from start to finish. Join our dedicated team as we serve the MS community and find a fulfilling, full-time marketing job based in the Colorado Rocky Mountains.

About the Position:
Join the marketing team at Can Do MS. The Digital Content Specialist supports the organization’s mission and marketing efforts by:

  • Building brand awareness and engagement
  • Delivering wellness education through video, graphics, and social media content
  • Engaging with the MS community across multiple social media platforms
  • Creating and optimizing digital content and managing digital assets

Duties & Responsibilities

  • Under guidance of the Marketing Director, manage social media channels for Can Do Multiple Sclerosis including TikTok, Instagram, YouTube, Twitter, and Facebook.
  • Create videos and graphics for social media, paid media, and website.
  • Write copy for social media, paid media, and website.
  • Prepare and publish posts across all social media channels. Understand the unique nature of each social media channel and implement best practices to optimize performance.
  • Update and/or create webpages that house videos, graphics, and related content.
  • Manage social media communities, reply to comments and direct messages, and facilitate proactive outreach to enhance our overall engagement.
  • Under guidance of the Marketing Director, run social media boosts and ads.
  • Meet and maintain marketing timelines.
  • Report monthly on reach and engagement.
  • Manage image assets; ensure file names, locations, and taxonomy tags are up to date and organized.
  • Manage video assets; ensure video titles, descriptions, and thumbnails are on brand; organize playlists; archive and catalog outdated content.
  • Employ personal creativity, identify new trends and opportunities, and make creative recommendations to optimize content strategy.
  • Perform miscellaneous job-related duties as assigned.
  • Serve as a representative of Can Do Multiple Sclerosis throughout the MS community.


  • Education and experience:
    • Bachelor’s degree, communications or marketing preferred
    • 0-3 years’ experience (internships included) in social media, writing, marketing, branding, videography/photography, or related fields
  • Knowledge, skills, and abilities:
    • Eager to learn, self-motivated, takes pride in work
    • Creative and attentive to detail in the creation of content
    • Excellent writing skills
    • Familiar with managing social media channels, especially video platforms (TikTok, Instagram, and YouTube)
    • Familiar with video editing software; willing to learn basic video editing
    • Familiar with graphic design software; willing to learn basic graphic creation and photo editing
    • Able to work creatively in both collaborative and independent environments
  • Physical demands:
    • Must be able to lift 15 pounds or more
    • Occasional travel (up to six days at a time) required for photo and video capture

Work Environment

  • Can Do MS is based in Avon, CO with employees located all across Colorado and the United States
  • We are seeking candidates for this role who can work in the office or in a hybrid setting
  • Eagle County, Summit County, Garfield County, Lake County, Front Range, and other Colorado candidates may be considered. If you are located outside of Eagle County, your role will be primarily work-from-home, with occasional travel to meet in person in Avon or Silverthorne, CO (approximately 2 times per month to start).

To Apply:

Please send your cover letter and resume to Melissa Andrews, Director of Marketing, at Please reference your name and “Digital Content Specialist” in the subject line of the email.

Can Do Multiple Sclerosis is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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