Marketing Manager

Mission-Empowering young women through mountain biking to create brighter futures and build stronger communities.

The Cycle Effect works to provide young women equal opportunity and access to the sport of mountain biking. We aim to serve 70% of participants who identify as Latinx and/or Black, Indigenous People of Color (BIPOC), and work to remove financial barriers while supporting the social-emotional well-being of our athletes. By centering our values of equity, belonging, compassion, courage, thriving and fun  we are committed to creating an organization that allows female-identifying and non-binary participants the opportunity to create brighter futures and build stronger communities.

All team members understand and are committed to our organization’s mission and values.

Marketing Manager is a full-time year-round, salaried position. It is preferred that Manager lives in one of the communities we serve: Eagle, Summit, Mesa or Routt Counties.

Position Responsibilities:

Lead all marketing efforts for the organization across all counties (Eagle, Mesa, Routt and Summit)
Responsible for preparation of all developmental mailing designs and virtual fundraising campaign content, working closely with the Development team
Create all public facing collateral for programs and recruitment efforts
Create an overall marketing plan and strategy for the year
Oversee website maintenance and updates, events calendar, blogs
Create email plan, develop content, and create e-blasts through Mailchimp; build a process and manage e-news database 
Liaison with media outlets for press releases, advertisements and media coverage, create strategy, budget and monitor effectiveness
Manage social media sites (posts, campaigns, strategy) and Google Analytics
Manage any outside vendors/partners for marketing and branding work
Responsible for creating and designing engaging content
Set-up event pages on Facebook, event calendar and provide support for promotional aspects of all events
Spearhead photography and manage photos
Create talking points and speeches for events and media coverage
Point person to create and oversee all video production in-house and with videographers
Work with supervisor to manage marketing budget
Design and create all swag, collateral and office supplies, including: brochures, rack cards, stickers, letterhead, posters, envelopes, etc
Oversee inventory and ordering of collateral supplies
Assist with design and layout of jerseys, socks, water bottles, etc
Production of annual report
Oversee fulfillment of sponsorship benefits, including advertising and collateral material, including creation of sponsorship opportunities.
Act as point of contact for community outreach and engagement events throughout the year, including booth logistics and staffing.

Other Responsibilities:

Participate as an active member of the development/marketing team and attend staff meetings and program meetings, when applicable
Special projects when needed and as assigned  
Must build relationships with key stakeholders and donors
Assist with other department functions (ie: program practices, administrative tasks, inventory) on an as needed basis 

Qualifications:

Excellent communication skills, both written and oral
Ability to influence and engage a wide range of supporters and audiences to build long-term relationships
Exceptional computer skills with Google (Docs, Calendar, Drive, Forms, Admin, AdGrants, etc), Mailchimp, Adobe Photoshop, Canva,  Illustrator, Squarespace, social media platforms and software
Professional social media experience required
Must be a team player
Highly organized with a professional demeanor
High energy and passion for The Cycle Effect mission
High level of critical thinking skills and creativity
Strong organizational and time management skills with exceptional attention to detail
Ability to build relationships with various types of people (participants, sponsors, donors, volunteers, board members, etc.)
Self-motivated to initiate projects for the improvement of The Cycle Effect
Willingness to do whatever is needed

Requirements:

Minimum three to five years of experience with demonstrated success in a marketing role
Minimum two years management experience preferred
Experience in a nonprofit organization preferred
Bachelor’s degree preferred
Valid Driver’s License & clean driving record
Preferably resides in Eagle, Routt, Summit or Mesa County
Spanish language skills preferred
Must be flexible to work occasional night/weekend events and willingness to travel
Must be able to lift 50lbs
Must pass a background check