Marketing Manager

We are seeking a motivated, resourceful, creative, and enthusiastic professional to manage marketing activities for the company, including the proposal process, social media strategy and content, events and outreach activities, and content creation across print and digital mediums to support strategic marketing initiatives. The Marketing Manager is also responsible for quality control for all marketing deliverables to ensure quality and consistency in our work products. In this role, you will manage the work of the Marketing Coordinator and administrative support staff under the direction of the Marketing Director.

The ideal candidate for this position will have a strong aptitude for writing (technical and creative) and proofreading, graphic design and social media experience, and a keen interest in telling the story of SGM, its employees, clients, and projects. In addition, it is essential to have excellent time management skills, multi-tasking proficiency, and the flexibility to work under deadlines in a fast-paced environment.

KEY RESPONSIBILITIES

Proposals:

Manage qualification, proposal, and presentation activities
Lead all go/no-go decisions; assess each potential pursuit regarding its ability to meet the firm’s strategic positioning and goals
Work with technical staff to develop proposal sections and scopes of work
Manage quality control for all submittals
Conduct debriefs on competitive pursuits
Manage, interpret, and report on proposal metrics to company leadership
 

Marketing:

Participate in the creation of the marketing plan and budget
Manage implementation of the firm’s marketing plan in conjunction with the corporate mission
Manage the development and ongoing implementation of corporate brand
Develop initiatives and thought leadership content for collateral materials, advertising, website, print, media, and video based on marketing plan strategies
Manage social media marketing strategy and lead post development
Manage trade show and special event planning, execution, and follow up
Interview technical team for project content and stories
Write articles, case studies, and white papers
Manage marketing expenditures to ensure consistency with the budget
Manage quality control for all marketing deliverables
Manage selection and implementation of marketing vendors and consultants, including videographers
Manage marketing contributions to firm’s employment branding, recruiting and retention efforts

Internal Marketing

Contribute to internal communications platform to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts
Manage SGM online store marketing, merchandise selection, order, and order fulfillment
 

Management – Staff:

Manage and mentor subordinate marketing staff; build/maintain a high-performing, collaborative team culture
Plan, organize, and direct activities of marketing coordinator and administrative support staff
 

Professional Development:

Actively involved in professional organizations and participate in relevant professional development annually e.g., SMPS Annual Conference
Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity.
Represent the firm to clients, peer organizations, and business associates
 

 
Job Requirements

Qualifications:

Bachelor’s degree in Marketing or communications or a related field
Minimum of 7 years of marketing experience, preferably in the A/E/C industry
Demonstrated experience preparing written and visual promotional materials and/or marketing proposals
Proficiency in Adobe Creative Suite and Microsoft Office Suite
 Passion for and proficiency with social media
Graphic design competency a plus
 

Skills & Abilities:

Outstanding writing, editing, and proofreading skills
Excellent verbal and written communications skills
Strong time-management and organizational skills
Attention to detail and commitment to excellence
Effective mentoring/teaching abilities and leadership/managerial skills
Ability to use standard office equipment
Ability to lift up to 30 lbs.
Ability to transport marketing materials