Marketing and Communications Director

Salary: $64,109 - $76,128
Job Type: Full Time
Location: Northwest Colorado
Publish Date: Posted March 9, 2023

Position Summary: This position supports the work of the YMCA of the Rockies, which operates two mission-based family and group conference and retreat center and a residential camp, serving more than 225,000 guests annually. The Marketing & Communications Director is primarily responsible for the growth of the Association brand as well as the individual branding of Estes Park Center and Snow Mountain Ranch. Success for this position is most often measured by occupancies and lodging revenues. The Marketing & Communications Director oversees the Strategic Brand Managers for each location, and coordinates/directs all aspects of the Association’s marketing efforts, including advertising, promotions, public relations, reputation management, and crisis communications.

Essential Functions:

  • Develop and implement mission-based advertising, promotional, and public relations plans for the Association, using defined position statements for each center, with goal of maximizing overnight lodging occupancies and revenues
  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
  • Develop and maintain high level of knowledge of services and facilities available at both Centers and Camp Chief Ouray
  • Hire, train, supervise, schedule, provide professional development opportunities for and evaluate Marketing and Communications staff
  • Oversee and coordinate branding efforts and brand compliance with each of the Center Brand Managers
  • Provide guidance and direction to the Association in all crisis communication matters, ensuring reputational and brand management
  • Coordinate, manage, and enrich relationships with vendors, including but not limited to Graphics Designers, Public Relations, Website design/hosting, and Internet Advertising companies
  • Provide tools and opportunities for self and team members to further develop skills essential to success
  • Effectively communicate in English using written and spoken word on a variety of platforms including email, telephone, blogs, media statements, and social media platforms
  • Use a variety of office equipment, including desk phone, ‘smartphone’, computers, printers and scanners and use a variety of computer software and platforms to support marketing activities
  • Possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.
  • Possess stamina to work in the work environment described herein.

Requirements/ Qualifications:

  • Prefer 5-7 years of previous and contemporary destination marketing experience
  • Prefer 3-5 years of previous team leadership and management
  • Experience in crisis communication and media training
  • Strong writing skills and/or published pieces
  • Must support and model the Association service principles and service standards
  • Must possess strong organizational skills to keep large amounts of information accurate along with strong attention to detail.
  • Must have strong analytical thinking skills
  • Possess and share innovative and creative thinking and ideas

Compensation & Employee Perks:

This is a full-time, year-round position paying $64,109 – $76,128 with full benefits including:

  • Health, dental, and life insurance
  • Generous PTO/Vacation
  • Discounted childcare; on-site childcare facility & discounted summer day camp at Camp Chief Ouray
  • Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
  • Access to private hiking and biking trails, as well to ice skating, fishing, and horseback riding
  • Free or discounted gear rentals for outdoor adventures
  • YMCA of the Rockies membership
  • Discounted nights at YMCA of the Rockies lodges for family and friends
  • View all employee perks and benefits at

Job Benefits

  • Health Insurance
  • Retirement
  • Ski Pass

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