Marketing Manager

Salary: $48,000 - $56,000
Job Type: Full Time
Location: Winter Park / Granby, CO
Publish Date: Posted September 6, 2022

Position Summary: This position supports the work of YMCA of the Rockies – Snow Mountain Ranch, which operates a mission-based family and group conference and retreat center, serving more than 50,000 guests annually. The Marketing Manager – Snow Mountain Ranch is primarily responsible for marketing support for projects that promote the growth of the Association; works as a team member to support the Snow Mountain Ranch brand; is responsible for meeting YMCA of the Rockies’ Marketing & Communications goals and for the design and execution of all Snow Mountain Ranch marketing materials. The Marketing Manager – Snow Mountain Ranch also functions as part of the Association Crisis Communications team.

Essential Functions:

  • Plan and implement a comprehensive traditional and non-traditional media strategy.
  • Ensure Snow Mountain Ranch marketing and other materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards.
  • Work with graphic designers and web design professionals to implement a “bringing together family and friends” feel in marketing materials.
  • Write copy for blog/website/print ads reflecting the “YMCA voice.”
  • Maintain flow of work to keep printed publications on time, accurate and within budget.
  • Work with contracted public relations representatives to ensure maximum exposure for Snow Mountain Ranch.
  • Assist with specific marketing/program initiatives as determined by business/industry environment.
  • Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees.
  • Coordinate and oversee photography assets, video production and media libraries for the Association.
  • Manage presence at relevant family events and group sales trade shows.
  • Develop and maintain professional relationships with other marketing and communications professionals in the Grand County area.
  • Track, measure and report out effectiveness of marketing initiatives.
  • Present current marketing strategies to key staff and board members, when requested.
  • Work with Estes Park Center staff to develop and promote packages that further the mission of the YMCA of the Rockies.
  • Work with Camp Chief Ouray leadership to promote camp programs and support camp marketing initiatives.

Requirements/ Qualifications:

  • Undergraduate degree in marketing, business or a equivalent experience.
  • Two to five years of previous marketing experience in the workplace.
    Ability to navigate online content management systems.
  • Knowledge of computer programs including Photoshop, Publisher, Word, Excel and PowerPoint.
  • Strong English writing skills; published work a plus.
  • Intermediate to advanced knowledge of and experience with social media platforms.
  • Direct experience with customer engagement.
  • Knowledge of and/or interest in the hospitality industry.
  • Experience working with multiple vendors.
  • Must be available to work weekends, evenings and holidays as needed, and requires both regional and overnight travel as requested.
  • Must possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.
  • Ability to work cooperatively with others in a diverse environment.

Compensation Package & Perks
This is a full-time, year-round position paying $48,000 – $56,000/year with great benefits and perks which include:

  • Temporary 60-day housing, if needed.
  • Health, dental, and life insurance.
  • 12% Retirement contribution by YMCA after 2 years employment
  • Free ski and golf passes to nearby resorts and courses
  • Private access to hiking, biking, Nordic skiing trails
  • Free or discounted gear rentals for outdoor adventures

Job Benefits

  • Health Insurance
  • Housing
  • Retirement
  • Ski Pass
  • Wellness

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