Marketing Manager

Position Summary: This position supports the work of YMCA of the Rockies – Snow Mountain Ranch, which operates a mission-based family and group conference and retreat center, serving more than 50,000 guests annually. The Marketing Manager – Snow Mountain Ranch is primarily responsible for marketing support for projects that promote the growth of the Association; works as a team member to support the Snow Mountain Ranch brand; is responsible for meeting YMCA of the Rockies’ Marketing & Communications goals and for the design and execution of all Snow Mountain Ranch marketing materials. The Marketing Manager – Snow Mountain Ranch also functions as part of the Association Crisis Communications team.

Essential Functions:

• Plan and implement a comprehensive traditional and non-traditional media strategy.
• Ensure Snow Mountain Ranch marketing and other materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards.
• Work with graphic designers and web design professionals to implement a “bringing together family and friends” feel in marketing materials.
• Write copy for blog/website/print ads reflecting the “YMCA voice.”
• Maintain flow of work to keep printed publications on time, accurate and within budget.
• Work with contracted public relations representatives to ensure maximum exposure for Snow Mountain Ranch.
• Assist with specific marketing/program initiatives as determined by business/industry environment.
• Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees.
• Coordinate and oversee photography assets, video production and media libraries for the Association.
• Manage presence at relevant family events and group sales trade shows.
• Develop and maintain professional relationships with other marketing and communications professionals in the Grand County area.
• Track, measure and report out effectiveness of marketing initiatives.
• Present current marketing strategies to key staff and board members, when requested.
• Work with Estes Park Center staff to develop and promote packages that further the mission of the YMCA of the Rockies.
• Work with Camp Chief Ouray leadership to promote camp programs and support camp marketing initiatives.

Requirements/ Qualifications:

• Undergraduate degree in marketing, business or a equivalent experience.
• Two to five years of previous marketing experience in the workplace.
  Ability to navigate online content management systems.
• Knowledge of computer programs including Photoshop, Publisher, Word, Excel and PowerPoint.
• Strong English writing skills; published work a plus.
• Intermediate to advanced knowledge of and experience with social media platforms.
• Direct experience with customer engagement.
• Knowledge of and/or interest in the hospitality industry.
• Experience working with multiple vendors.
• Must be available to work weekends, evenings and holidays as needed, and requires both regional and overnight travel as requested.
• Must possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.
• Ability to work cooperatively with others in a diverse environment.

Compensation Package & Perks
This is a full-time, year-round position paying $48,000 – $56,000/year with great benefits and perks which include:

• Temporary 60-day housing, if needed.
• Health, dental, and life insurance.
• 12% Retirement contribution by YMCA after 2 years employment
• Free ski and golf passes to nearby resorts and courses
• Private access to hiking, biking, Nordic skiing trails
• Free or discounted gear rentals for outdoor adventures