Make this one Change to All Your Job Posting

In today’s competitive hiring environment, finding ways to attract passive candidates is key to your success.

Definition: A passive candidate is a candidate who is not actively seeking out a new job. As they are usually happily employed and not looking for work, it’s likely that the passive candidate is a valued employee making worthwhile contributions to their current place of work.

Potential applicants want to know ‘what’s in it for them’. Why should they leave their current opportunity and work for you?

Glassdoor’s 2015 Employment Confidence Survey, about 60% of people report that benefits and perks are a major factor (Harvard Business Review, 2015)

This same article reports that the top benefits that employees seek are better Health Insurance, More Flexible Schedule and More Vacation Time.

What is the one thing you can do? Give a detailed explanation of your benefits! Even better, consider starting off your job posting with the benefits, highlight cool and unique reasons they should come work with you.  Do not leave the benefits as an afterthought — after all benefits are made to attract and retain employees.

‘Rather than the typical laundry list of bullet points, only include requirements that are essential to this job. Try to limit yourself to one to three things. Then provide information on work hours, pay, interesting coworkers, education opportunities, benefits or perks, and anything else applicants will find interesting.’ (

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Colorado, Employment, Featured Post, Professional Skills