Marketing and Events Manager

Marketing and Events Manager
Position Summary
This position supports the mission of Mountain Youth, “to continuously and collaboratively improve the lives of youth in the most powerful ways possible”. The focus of this role is to build community awareness of Mountain Youth’s programs, initiatives, and efforts and encourage participation through diverse marketing strategies. This role will support the execution of Mountain Youth events and coordinate promotion of Mountain Youth at partner events.

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Mountain Youth Team Member Expectations:

Be a champion for youth and advocate for policies, practices, and efforts that support their overall healthy development
Leverage opportunities to develop impactful partnerships
Ensure youth, family, and community members are recognized as valued partners in our work and in the community
Maintain positive staff and board relations
Support fundraising efforts and sustainability strategies to maintain the work of the overall organization
Participate in regular one-on-one, team, and committee meetings to align different efforts and resources across the organization
Represent Mountain Youth through collaborative projects as needed
Willingness and commitment to prevention specialist training and professional development, growth and learning
Maintain Mountain Youth internal database, contact management, and tracking systems
Support with other Mountain Youth projects, communication strategies, and events as needed
Perform general office duties and other duties as assigned
 

Position Responsibilities
 

Focus Area 1: Marketing & Communication  
Goal- Strengthen the Mountain Youth brand and increase engagement with programs and services.

Develop and coordinate a strategic marketing plan and materials with youth, team members, community partners, and stakeholders:

Generate consistent talking points, fact sheets, and messaging strategies that support the Mountain Youth brand, in collaboration with program leads
Work directly with youth on communication strategies and efforts that improve youth recruitment and engagement, promotion of projects and positive health behaviors, and reach of positive social norms campaigns
Generate content and build brand awareness with community members and supporters:

Develop and maintain current organizational content, including website, informational guides, annual reports, data dissemination materials, and other materials
Develop with youth and team members social media and marketing content including designing graphics for all social media posts, advertisements, flyers, website, or external documents
Oversee the circulation of campaigns surrounding events, organization efforts, general marketing, and Colorado Gives Day, including digital, print, and grassroots efforts
Draft and submit press releases highlighting organizational efforts, programs, and community opportunities
Manage, design, and purchase incentives utilized for branding
Oversee and support the in-house creation of video content for social media and other outlets, and coordinate video production, creating and designing content, with any professionally outsourced videographer
Coordinate and execute the organization’s monthly newsletter:

Coordinate the writing of monthly Difference Maker and Youth Spotlight articles and recording of radio spots
Coordinate with team and partners content inclusion for the newsletter
Maintain strategic marketing relationships:

Collaborate with graphic design contractors
Cultivate partnerships, including and not limited to media contacts, Vail Valley Partnership, and sponsors
Support communication efforts with supporters, including supporting the CO Gives Day process, review of profile, and the annual appeal letter and process
Build an archive of content and track successes of engagement:

Process and track analytics from social media, website, and newsletter touch points
Collect and build an archive of photography and video footage by attending events, programs, and meetings
Maintain and produce the Community Resource Directory and manage sponsorships

Work with team members and volunteers to review directory listings and update for online and print publication
Oversee the inclusion of sponsorships and advertisements in the print directory
 

Focus Area 2: Events and Community Engagement

Goal – Build community connection opportunities and strengthen Mountain Youth visibility through community events and programs.

Support all Mountain Youth community programming events (live, virtual, and hybrid), including planning, implementation and follow-up

Develop and maintain a calendar of events, including community events, fundraising events, and trainings
Support with the development of event timelines, action plans, and coordination of staff and volunteer needs
Produce all event marketing and advertising materials
Support with vendor, partner, and venue communication
Support at program events, leading aspects such as technology and communications
Set-up registration process and run reports when applicable
Support efficient and effective post-event communication items
Support Development Associate with fundraising efforts and event sponsor relationships
Support with creation of sponsorship packets, benefits tiers outlines, fulfillment of benefits, including advertising and collateral material.

Support in soliciting sponsorships and community partnerships
Support with silent auction donation solicitation
Manage marketing relationships and ensure fulfillment of benefits with sponsors
Produce all event marketing and advertising materials, including items utilized at the event (ie: slideshow, video, posters, etc.)
Support with logistics for fundraising and broad organization-wide events
Represent Mountain Youth at committee and community meetings as needed

Coordinate Mountain Youth’s presence and representation at other organization’s community events
Support Mountain Youth’s role in collaboratively planned events and efforts
 

Additional Qualifications:

Interest in and commitment to positive youth, family and community development, as well as overall community health and safety. Bilingual English/ Spanish language speaking and multicultural preferred. Experience in marketing, nonprofit organizations, community building, youth development, and health & safety strategies preferred, or equivalent combination of experience and training.

Ability to thrive independently as part of a dynamic team in a growing organization
High level of professionalism and strong written and verbal communication skills
Innovative and creative; ability to be flexible and adaptable to changing needs, resources and requirements
Strong public speaking skills and comfort in community settings with diverse partners and stakeholders
Strong meeting facilitation skills, addressing diverse viewpoints and bringing groups to consensus
Strong organization skills, project management skills, attention to detail, and ability to prioritize various projects and marketing requests at the same time
Strong computer skills including Microsoft office programs, social media, and graphic design tools
Willingness to commit to a flexible schedule, including weeknight and weekend commitments as needed
Willingness and ability to travel throughout the Eagle River Valley and occasionally regionally and statewide for meetings, programs, and events
 

Compensation and Benefits:

This salaried position is full time, averaging 40 hours per week. Weekly evening and weekend work commitments are expected. This position is based in Eagle County. 
The starting compensation range is $58,000-$68,000 and will be commensurate with experience. A generous benefits package is available including paid time off (vacation, sick/personal and holidays), paid professional development, flexible and remote work scheduling opportunities, option for a group health insurance plan, annual wellness benefit, employee assistance program, and more.
 

Cover letter and resume should be submitted to [email protected].

 

About Mountain Youth

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Mission:  

To continuously and collaboratively improve the lives of youth in the most powerful ways possible.

 

Vision:

All youth in our community thrive

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Values:

Trusted Leadership;

Inclusive;

Bridging Community;

Positive Youth Development