Sr Performance Marketing Media Specialist

This role focuses on the media buying strategy and execution across paid search, shopping, paid social, video, and display networks for both DTC and B2B initiatives.

This position requires strong platform-specific knowledge, including the ability to handle day-to-day management of campaigns, managing agency partners and experience growing internal digital marketing practices including strategies which spur growth.

A strong background in analytics and creative thinking are needed to effectively communicate the group’s performance towards KPI’s and provide insights from data and impactful strategies that transform.

As a Senior Performance Marketing Media Specialist, you will have the opportunity to:

Manage search, shopping, paid social media, display, video, and other campaigns across Google, Bing, Facebook, AvantLink, Rakuten, TikTok, etc.
Drive innovative and growth focused channel-specific marketing strategies for the QuietKat brand
Partner with internal stakeholders to support key product launches and promotions throughout the calendar year ensuring consistent messaging across all initiatives
Work with internal and external creative teams to provide strategy on best-in-class performing ads across all relevant platforms
Manage 1st-party data to craft targetable audiences in platforms across viable ad networks
Manage affiliate programs through AvantLink and Rakuten
Own and optimize SEO strategies and execution with internal and external partners
 

You have:

1-3 years of ecommerce-specific media buying and planning (search, shopping, social, video and display) experience with a brand or agency
Highly technical background with the ability to adapt to new technologies and platforms quickly
Experience with data collection and analysis to impact media strategy and execution
Experience with ROAS modeling and Data Studio or similar platforms
Copywriting and advertising asset management
SEO optimization and analysis platforms such as SEMRush or similar
 

ADDITIONAL INFORMATION (Needed for Compensation Review)

Minimum Education Required

(Select highest level of education REQUIRED only)             

☐High School or GED

☐Masters

☐Associates

☐PhD

☒Bachelors

☐None

☒Commensurate experience may substitute for Education requirement

    (Applies only up to a Bachelors)

Required field of study  Click or tap here to enter text.

Years of Experience

1-3

Other:

Licenses/Certifications Required

(List REQUIRED minimum license or certification only)      

Google Ads, GA4, Meta